The site can boast over one billion users, and the average number of video views per day is four billion.
Since the site is free, you have the potential to get your music, your shows, and your personality out to billions of possible fans.
But.
Since the site is free, you also have to rise above the incredible amount of muck that those billion users are contributing to.
So, here are some quick, important tips on how to nail a good YouTube music-based video:
-Incorporate your personality. Just like in 'real life' it is important to focus on your art, but getting someone to truly look at your art requires catching and holding their attention. For many, this mean the personality catches the fan first.
-Watch your backgrounds. Busy, moving, or otherwise unclean backgrounds look just a smidge too unprofessional.
-Spend the extra time and money to use (borrow or buy) as high-quality a camera as you can. People take seven seconds to decide if they're sticking with your video, and the quality has a huge effect.
-Keep the video brief; also, get straight to the point.
- Understand and expect that your audience, fans, and pageviews will not dramatically increase overnight(unless there's huge discovery and you go viral. That does happen).
Here are some additional resources:
http://diymusician.cdbaby.com/2010/05/5-tips-to-make-your-youtube-videos-work-for-you/
http://mashable.com/2010/11/28/viral-music-video-how-to/
http://mashable.com/2011/03/11/improve-youtube-channel/
http://evolver.fm/2011/02/08/how-to-get-better-sound-on-youtube/
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